Sex definitely sells. It hasn't been banned from the Italian airwaves, contrary to what the Daily Mail and the Huffington Post have reported, but Renault Twingo's 'lesbian' TV ad has caused a buzz in Italy and online.
The controversial commercial features two young women exchanging flirtatious glances at a cocktail party before trailing off to a bedroom. The brunette teasingly strips down to black lingerie while the blonde blindfolds her with a silk stocking before stealing the brunette's pink Twingo. 'New Twingo Miss Sixty, Competition is a Female Business', goes the tagline.
State TV RAI and Mediaset, headed by Italian Prime Minister Silvio Berlusconi, did air the ad, but latter drop it. Sky Italy keeps airing the commercial, which has been criticized by gay rights groups. Anyhow, the ad is a hit on YouTube, with the video bellow getting over 340,000 hits in a matter of days.